A23 / OUR IMPACT
From soil, through people, back to soil.
A23 is building a more connected coffee journey—from farming relationships in Yunnan, through inclusive skills and production in Hong Kong, to new growing possibilities for spent coffee grounds.
01 / OUR MISSION
Better coffee should create better opportunities.
A23 connects responsible sourcing, shared knowledge, quality coffee and purposeful collaboration. We want more of the value created by coffee to reach the people who grow it, prepare it and build their futures around it.
Our partners extend this mission, but A23 remains at the centre: sourcing the coffee, developing quality, connecting markets and building the relationships that make the cycle possible.
02 / THE A23 CYCLE
One bean. One connected journey.
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YUNNAN
Soil and origin. A23 purchases coffee directly and builds longer-term relationships with farming communities.
KNOWLEDGE
A23 shares practical knowledge around cultivation and quality control, while learning from farmers’ deep understanding of their land.
HONG KONG
A23 coffee supports youth development and inclusive production through Coffee To-Be by The Neighbourhood Advice-Action Council.
NEW GROWTH
Exploring how suitable spent coffee grounds and recovered organic materials can support new planting applications with Plant Plant.
03 / AT ORIGIN
A23 grows relationships alongside coffee.
Our work begins in the highlands of Yunnan. We do not want the relationship to end with buying and shipping beans. A23 works with producers on cultivation, cherry selection, washed, honey and anaerobic processing, drying, quality evaluation and market understanding.
Better control and stronger market connections can help producers create more consistent coffees, develop distinctive profiles and improve their ability to compete.
Our longer-term vision also includes sharing barista and coffee-service knowledge with younger members of farming communities, giving them more skills and choices for the future.
“We are not simply buying coffee from Yunnan. We are working to grow alongside the people behind it.”
04 / A23 Ă— COFFEE TO-BE
Skills, dignity and meaningful work.
Coffee To-Be is a coffee collaboration platform established by The Neighbourhood Advice-Action Council. A23 contributes Yunnan coffee, sourcing knowledge, flavour development and market connection. Coffee To-Be brings together youth development and inclusive employment services.
Coffee Bunnies provides the customer-facing platform where young people gain training and practical experience. NAAC’s integrated employment service centres in Tuen Mun and Tung Chung support production work including bean selection, roasting, grinding, weighing and packaging for people with different abilities.
These are skilled contributions requiring care, consistency and responsibility. Inclusive employment creates meaningful work that values every individual’s contribution to the high-quality standards A23 coffee is known for.
This is not charity added to a product. It is quality coffee created through a more inclusive value chain.
05 / A23 Ă— PLANT PLANT
From coffee grounds to new green life.
Plant Plant Holding Company Limited specializes in urban greening, green-wall systems and planting technology. Together, A23 and Plant Plant are developing drip bags and capsules that connect everyday coffee with a wider environmental story.
We are also exploring how suitable spent coffee grounds and other recovered organic materials can be collected and considered for new planting applications. As this work develops, A23 will communicate the collection process, materials and measurable results transparently.
“What if the end of one cup could become the beginning of new growth?”
Different partners. One connected purpose.
06 / ONE A23 STORY
A23
Origin relationships, responsible purchasing, coffee knowledge, quality development, products and market connection.
Coffee To-Be by NAAC
Youth training, inclusive production, vocational development and social participation.
Plant Plant
Urban greening expertise, circular-material exploration and new planting possibilities.
Together, the journey moves from soil to coffee, from coffee to community, and from coffee grounds towards soil again.
Help us build what coffee can become.
Work with A23 on coffee sourcing, trade supply, customized drip bags or capsules, community programmes, corporate gifts and coffee-ground collection initiatives.